5 Things That Made Working With My Husband a Great Decision
By Siân Jones
When Andrew and I decided to start working together, the response from friends and family was one of concern. Very few thought it would work. We were too different, our marriage was too important. Even I agreed that it would probably be a short-term thing - to see us through the launch of the business, and then I’d probably move on to something else. But over a decade on, it’s one of the best decisions I’ve ever made. And here’s why…
1. Seeing Your Partner’s Strengths and Flaws at Work
During the great shutdown of 2020, I remember seeing a meme: “I didn’t know my husband was a ‘let’s circle back’ kind of guy, and I kinda love him a little less now because of it.” It perfectly captured the weird intimacy of working with your partner. You see the sides you adore; how they lead, how they help, the moments when you feel a surge of pride at how clever or generous they are. And you also see the parts that might need some work (at least in your opinion!). Sometimes I watch Andrew in a meeting and feel so proud of how he handles things. Other times, I notice a little arrogance creep in, or see him get swept up in his own story. But the beauty is, I get to witness his whole self - not just the version I get at home. I see his gifts and his flaws, and it reminds me we all have both. Even better, it opens the door for real growth - on both sides. Just this morning, as I recorded a voice-over for a business project, Andrew gave me feedback: a mix of encouragement and gentle critique that made the end result better. This kind of faith and feedback are part of what makes us strong.
Creativity strikes when the iron is literally hot!
2. Creativity isn’t confined to the 9-5.
Before starting our own business, I used to hate having a great idea at 7pm and waiting until the next day (if I even remembered it) to share it with my colleagues. Now, I love that we can bounce ideas around whenever inspiration strikes. We don’t need to wait for a Monday morning meeting - though, to be fair, Andrew prefers not to get an idea dumped on him at 11pm (which is often when my brain sparks up). Still, there’s a real joy in sharing spontaneous creative energy and seeing what comes from it.
3. Building a Shared Vision
There’s nothing quite like being “all in” together. Our motivation isn’t just about personal achievement-it’s about building something for our family, for our future, and for each other. That shared sense of purpose adds determination, grit, and a healthy dose of accountability. We’re not just business partners; we’re co-architects of a legacy.
Building more than just a business, but a legacy.
4. Kids and Entrepreneurship: What Our Children Learn From Our Business
Early on, I worried I wasn’t spending enough time with the kids. Weekends in the office meant they were often in our training room, building worlds out of desks and chairs. But my guilt was misplaced. Recently, my 15-year-old daughter told me how much she loved those office days, how she and her sister went on imaginary adventures and invented their own “workshops” . I realised we weren’t just running a business - we were modelling entrepreneurship. I still remember the pride I felt when my then-8-year-old invited friends over for a “brainstorm” session to save the planet, post-its and whiteboard in hand.
Now, as teenagers, I see their confidence and creativity growing, and their pride in what we do as a family.
5. Embracing Differences: Why Opposites Succeed as Co-Founders
You often choose your partner (or your friends) because of your differences, not in spite of them. That’s certainly true for us. I’m quieter and more reserved; Andrew is bold and loud. I love turning ideas into reality, while he’s brilliant at selling them to the world. We’ve learned to lean into those differences -they’re not a weakness, but a secret weapon. Our different strengths combine to make something better than either of us could do alone.
Bonus: You get to hang out with someone you love.
Here’s the truth: I’m a bit of an introvert. In my old corporate life, I’d often dodge Friday night drinks, not because I didn’t like the people I worked with, but because I’m happiest with a small circle. Now, I get to spend my days working with someone I genuinely enjoy (most of the time) - and honestly, that’s pretty damn awesome.